Posts Tagged ‘New Media’

The art of writing for online media

April 22, 2009

It is clear to most that conventional print media (newspapers and magazines) have not approached adapting their publications to the online environment in the best way possible. Here is a great article discussing how journalists need to adapt their articles from print media for the online environment and discussing the new art that is writing for the web. Some very interesting points are discussed and I think it is still reasonable to say that newspapers need to make a greater effort in making a print adition of the newspaper and an online adition of a newspaper that complement each other. Here on the Irish independent website you can see an example of a newspaper which I believe doesn't fully tackle making an interesting online version of the article. There are links in this article all leading to pages on the Irish Independent site which may or may not contain articles relevant to the one that you began reading or the link you clicked on. These links would serve to annoy potential readers more than aid the online experience. The article also does not allow readers comments, which means readers have no interaction with teh content/other readers/writer.

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Choice over input?

March 10, 2009

There are many promises that go hand in hand with new media technologies,. One promise is an interactive media with the partisipation of the user.
Though this is popular to an extent in radio and television with phone in's and with audience comments by text and e-mail, there still seems to be a large proportion of audiences that prefer to have their content handed to them.

The popular support amung the masses seems to lie with choice of content. People want to choose what they take in, but more importantly, they want want to choose when and how they receive it.

This has lead to developments such as Sky Plus and similar advances in television.

The BBC has many options for Radio audiences, with podcasts and other content on their website such as their Music Week which is just one of many podcasts, which can be downloaded, with another full version available by live stream including all extra content, in this case all the songs played on the programme . All this live streaming is available through BBC's inovative I player. The BBC provides content in Podcast, Analog radio, digital Radio, Mobile stream, I player, and its many TV channels.

Newspapers are struggling to compete in the new meida environment, and up to recently have merely been using online platforms minimally, with the same content from the print aditions being dropped on the website.

It would seem that choice is the order of the day rather than increased interactivity or increased audience input. The choice of how content is received, and when content is received would appear to be more important than what is being received in the New Media environment.