Youtube’s online domination of video?

If the online environment is the way forward, then media organisations are currently losing the battle for online viewership. Despite the attempts by media organisations, both print and televisual to allow users to access video content online youtube is still by far the most powerful acter when it comes to video online. Media organisations, particularly news organisations are struggling to gain users attension online compared to the wide range of content available on youtube. Here is a run down of recently released figures for video viewership online in the United States which shows youtube’s dominance.

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