Target audiences on youtube and online?

There would be a view that world wide the people interacting with online media are of a very youthful demographic. This story gives an interesting and surprising report of the age profile of online video viewership. The article also goes on to show how one citizen journalist was able to use youtube viewer data to show people his target audiences to gain permition to video. This is an interesting insight into who is watching video online, but more interestingly, how important it is vital to come up with an online media model which can accurately moniter the viewers and can successfully target them.

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