Bar codes being introduced in print media?

The arguments about how online journalism and the internet in general will change the media in the coming years are many, however there are few who would dispute the fact that there are advantages to both print and online media.

Perhaps the way forward is to marry the two forms of media and have them work side by side. <
here
you can read about a North American newspaper that has adopted barcode scanning to bring together the print and the internet.
Readers can scan a bar code in using their mobile phone and access special online features. To me it seems that this could be adapted by newspapers across the board to save the print media and the advantages that it provides for readers and media outlets, and to blend it seemlessly with the advantages of online journalism.

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