Choice over input?

There are many promises that go hand in hand with new media technologies,. One promise is an interactive media with the partisipation of the user.
Though this is popular to an extent in radio and television with phone in's and with audience comments by text and e-mail, there still seems to be a large proportion of audiences that prefer to have their content handed to them.

The popular support amung the masses seems to lie with choice of content. People want to choose what they take in, but more importantly, they want want to choose when and how they receive it.

This has lead to developments such as Sky Plus and similar advances in television.

The BBC has many options for Radio audiences, with podcasts and other content on their website such as their Music Week which is just one of many podcasts, which can be downloaded, with another full version available by live stream including all extra content, in this case all the songs played on the programme . All this live streaming is available through BBC's inovative I player. The BBC provides content in Podcast, Analog radio, digital Radio, Mobile stream, I player, and its many TV channels.

Newspapers are struggling to compete in the new meida environment, and up to recently have merely been using online platforms minimally, with the same content from the print aditions being dropped on the website.

It would seem that choice is the order of the day rather than increased interactivity or increased audience input. The choice of how content is received, and when content is received would appear to be more important than what is being received in the New Media environment.

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